The Dazed Gallery on Old Street was so full last night that party-goers spilled out into the street. Dazed and Confused magazine has just launched an eco-conscious gardening competition. Contestants must find an unsightly area of London and plant their own 'guerrilla garden' to improve the site. The gardeners then upload photos to the web and the best win prizes. The winner receives £500 in Adidas vouchers and for the launch Gary Card, Jay Burridge and Ben Long all created weird and wonderful green installations, pictured above, taking inspiration from the Adidas GRUN range. The installations were photographed by Tara Darby and hung throughout the gallery. The whole place was also decorated like a garden by Gary Card's assistant David White, with underwear and cardboard birds suspended from the ceiling. I especially like the green 'hand' installation Gary Card put up on the roof of the Guardian building.
In the back, some of the Dazed crew and their fabulous friends were DJ-ing, blasting re-mixed Brit rock. The bar was dry by 8.30 and the police intervened to move on some of the crowd. A fun, summer party, all in all!
All photos mine
The Dazed Gallery is 112-116 Old Street, London, EC1V 9BG
www.dazeddigital.com/projects/grun
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